SOGRAPE LICOR BEIRÃO
for ALF STUDIO
COMPETITION ENTRY
CHRISTMAS PACKAGING 2025
Founded as a 19th-century apothecary elixir, Licor Beirão remains Portugal's most iconic
and deeply rooted spirit brand. While maintaining its timeless recipe, the brand sought a new way to celebrate its romantic, mysterious heritage during the holiday season. The intention was
to turn the packaging into a tactile storybook
by creating an intricate visual system composed of core historical symbols, including the number 13, the alambique, and the secret key, transforming traditional filigrana art into a modern geometric mosaic that bridges folklore with premium structural design.