With over 40 years of market presence, ELA Wines provides mobile on-site bottling and packaging across the Iberian Peninsula. Seeking to modernize an outdated, bottle-shaped logo without abandoning its legacy, the design intention was to re-contextualize this core asset as a modular graphic structure. By utilizing positive and negative space, the letters E-L-A emerge directly from the silhouettes of the bottle, label, and box, transforming the physical elements of their daily operations into the building blocks of the brand itself.