SOGRAPE MATEUS ROSÉ
for ALF STUDIO
ILLUSTRATION
MARTISOR SPECIAL EDITION
Designed specifically for the Romanian
and Moldovan markets, this special edition
for Mateus Rosé celebrates Martisor, the ancient festival marking the arrival of spring. The intention was to honor this heritage through a contemporary lens, placing the tradition's most symbolic element, a red
and white braided cord, cleverly integrated
as the defining element wrapping the whole illustration together. Translating local folklore into a modern, geometric system, the artwork utilizes vibrant colors and stylized floral patterns.